resume

Summary

A multitalented copywriter and marketing professional with outstanding creative, strategic and communicative skills. Five years of writing experience on both client and agency sides, within traditional and digital marketing settings. Seeking a challenging position with an exciting organization to utilize and grow my creative talents.

Career History

Apollo Group, San FranciscoSept 2009 - Present
Digital Copywriter
  • Wrote original copy for all University of Phoenix digital advertising channels including Paid Search, Landing Pages, Display and Social Media advertising.
  • Managed ad copy for entire Paid Search channel across Google, Yahoo and Bing. Wrote, tested, audited, analyzed, developed strategy and optimized all ads, improving performance and brand presence across a multi-million dollar monthly budget.
  • Wrote original copy for Facebook, LinkedIn, YouTube and Twitter campaigns.
  • Contributed original educational articles to the Chronicle of Higher Education and Phoenix.edu.
Antec, FremontSept 2008 - Sept 2009
Marketing Copywriter
  • Wrote original copy and created advertising concepts for all Antec marketing efforts including print ads, brochures, product boxes, flyers, SKU sheets, newsletters, catalogs, posters, press releases, press tour materials, digital ads and website.
  • Copyedited, proofread and maintained style consistency for all outgoing company materials including technical specifications, product manuals, sales collateral, and vendor and retail documents.
  • Managed and updated Facebook, Twitter and Paid Search accounts.
  • Involved in all Antec marketing efforts, including promotions, contests, event planning and attendance, focus groups and social media marketing.
Revcube Media, San Francisco Dec 2006 - Mar 2008
Digital Marketing Analyst, Associate Copywriter
  • On the Client Services team, supported all aspects of account management including campaign building, campaign launch and monitoring, client reporting and daily support of client needs.
  • Wrote original copy for Paid Search, Display and Landing Page advertising campaigns.
  • Wrote and copyedited marketing materials, best practice documentation and website content.
  • Clients included Netflix, HomeGain, Pandora, FRS Healthy Energy, BriteSmile and Blingo.
Netopia, EmeryvilleOct 2006 - Dec 2006
Copywriter, Proofreader
  • On a team with web designers, wrote original copy for small-business websites.
  • Ensured that all copy adhered to client requests and proper mechanical and style formats.
  • Proofread existing copy and performed quality assurance for websites before web presentation.

Education

UCLA
  • Bachelor of Arts Degree
  • 2001 - 2005
  • Sociology, Public Policy
  • Major GPA: 3.61

SKILLS: Microsoft Office, Business Objects Crystal Xcelsius Reports, Marin Software, MSN AdCenter, Yahoo Search Marketing, Qualified Google Advertising Professional.